Notes on rendering, process and marketing
Why Photorealistic Rendering Sells Units Faster
Pre-construction sales depend on buyers being able to picture the finished building. Here's how accurate visualization shortens that gap.
Choosing the Right Camera Angles for a Walkthrough
A walkthrough animation lives or dies on its camera path. A short guide to planning shots that actually sell the space.
DWG vs SketchUp: What We Need From Your Drawings
A practical guide to the file formats and drawing details that speed up your rendering project.